Moms, Dads & Grads Promotion (2022)

For Ono Hawaiian BBQ, a fast-casual restaurant brand, the annual Moms, Dads & Grads gift card promotion is a major marketing initiative held in late spring/early summer. My role was to craft the design for gift cards, posters, and additional collateral, ensuring they conveyed the Hawaiian brand essence and were visually appealing enough to drive customer engagement with the promotion. Emphasizing a vibrant graphic approach, the aim was to surpass the sales numbers of the previous year’s promotion.