Lettering

These are a few examples of custom lettering I created during my time at Ono Hawaiian BBQ, a fast casual restaurant brand that focuses on Hawaiian-inspired dishes. The various letter forms were created for a wide range of projects, ranging from uniforms to merch to possible assets for promotions. Presented here are a few designs without final product views, emphasizing the range of lettering styles I can produce.

Only the last three designs were not formally used. The “Better Together” and “I heart Mac Salad” designs were both incorporated into employee uniforms. The “Celebrate Ohana” lettering was used during a gift card promotion and the “Bruh, Let’s Meat” lettering was turned into an animated GIF and added to the GIPHY database under the Ono Hawaiian BBQ brand.