Vision Zero Water Graphic
ART DIRECTION: Hataya Tubtim, Kathy Gallegos
ASSISTANT/RIGHT-HAND MAN: Fernando Niebla
PHOTO DOCUMENTARIAN: Genessis Martinez
OBJECTIVE:
Create a 2-color graphic for the element of water to eventually be spray-painted on 10 blocks of Figueroa Ave to bring attention to Avenue 50 Studio's Vision Zero Project: Trees of Life.
This was a street activation project meant to engage the local community and took place over the course of 5 days. Each day had an elemental theme and the day I would be participating in would be for the element of water.
The goal was to create a graphic that had to be simple, yet recognizable as water and "play along" with another artist's style.
Once a design was chosen, 2 stencils were created and then the final design was spray-painted (with a chalk based spray paint) between Avenues 50 - 60 in Highland Park, CA on Saturday, June 24, 2017.
My assistant and I completed about 52 iterations (give or take 2) of the water graphic down the 10 blocks of Figueroa Ave.
Design Process
ROUGH SKETCHES
FIRST CONCEPTS
with Projected Scale
REFINING GRAPHIC
ADJUSTING DIRECTION
Creating a more “River-like” graphic
FINAL VECTORIZED GRAPHIC
Implementation
SPRAY PAINTING ON STREET
Photo Documentation by Genessis Martinez